The nightmare of absence of stopping cue
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The way we consume media today is such that there are no stopping cues. The news feed just rolls on, and everything's bottomless. And when you do check all sorts of sources, you can just keep going on and on and on.
Adam Alter, Psychologist
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“Whatever you do don’t fall asleep” is a line in Wes Craven's A Nightmare On Elm Street. Here it can be read in different windows loading in an infinite loop that suggest the endless nature of information in digital media.